You’re Invited: Building brand communities and advocates with Andrea Lisbona, founder and CEO, Touchland

Vox Media and PayPal present Beyond the Product: Brand Loyalty Through Building Community.
 
 
 

Beyond the Product: Brand Loyalty Through Building Community
How to create advocates for your brand.

  • Thursday, January 13, 2022
  • 1:00 PM PT / 4:00 PM ET
 
 
RSVP NOW
 
 

Join millennial entrepreneur Andrea Lisbona, founder and CEO of Touchland, as she shares insights and inspiration that took her brand from Kickstarter idea to multimillion-dollar business — success that was driven by its community of social media followers.

Inspired by great innovators and the marriage of great function with great design, Andrea Lisbona developed Touchland, a revolutionary brand of hand sanitizers that combine sleek, functional packaging with nonsticky, moisturizing, luxurious-feeling formulas that now come in 13 reformulated and elevated amazing scents. Touchland's first year of business surpassed $2 million-plus in sales and landed retail distribution with Ulta, Target, Urban Outfitters, Revolve, Liberty London, Sephora México, and many more. Touchland's innovative design and superior quality were instantly embraced by celebrities and influencers alike; the brand now counts Kris Jenner, Kesha, Mandy Moore, Rosie Huntington-Whiteley, Tyra Banks, Huda Kattan, KathleenLights, and many more as fans! While many hand sanitizers remained out of stock at the start of the pandemic, Touchland was able to ramp up production, clear regular FDA testing, and get back on the shelves within a matter of weeks. Now, Touchland has been expanding into new retail partnerships and focusing on the brand's KUB Hand Sanitizer Dispenser — the first internet-connected solution of its kind. Touchland also recently unveiled its first-ever collaboration with Disney's Mickey Mouse. Lisbona is originally from Barcelona, Spain, and relocated to the US in 2018 in order to manage the growth of Touchland from the US. She holds an MBA from Esade and was a featured expert speaker at the European Commission. She currently lives in Miami with her husband and Chippy and Coco, their beloved schnauzers. In her spare time, she networks with other female entrepreneurs to share resources and advice.

Panel will also feature:

  • Anna-Maja Björkenvall
    CEO, LXMI

  • Rob Garf
    VP and GM, Retail, Salesforce

  • Stacey Widlitz
    Founder, SW Retail Advisors

  • Dr. Tiffany Raymond
    Head of Global Customer Advocacy and Experience, PayPal
 
 
RSVP NOW
 
 

RSVP and attend the event to be entered to be one of 10 winners who will receive $500 in their PayPal business account. Eligibility and additional restrictions apply. See event site for details and Official Rules, also located here.

PayPal is not a sponsor of or responsible for this Vox Media sweepstakes. For questions about this sweepstakes, please contact Vox Media directly.

 
 
 

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You’re Invited: Building brand communities and advocates with Andrea Lisbona, founder and CEO, Touchland