| Hi, Based upon attendee feedback from last year, we're excited to offer something new this year at Code Media: Intensives. These are intimate, deep-dive conversations, dedicated to a single theme and featuring industry experts — and you. Come hear from leaders who are figuring out what works — and what doesn't — on topics from branded content to reaching millennials. These 45-minute sessions are designed to encourage audience interaction, so come prepared to share your own ideas and experiences. We'll all get smarter together. Branded Content Is the New Normal Now: Time to Make It Work!
Branded content — ads that double as "real" videos, stories and other things people want to see — is an old idea that has come back with a vengeance. Now every media company wants branded content, or says they want it. And many companies are finding that it's harder to do than they thought. We'll talk with people who are making these videos and stories work in the real world, and trade notes on how to make them work even better. Facilitators: Mike Dyer, president and publisher, The Daily Beast, and Rob Goldberg, CEO, Fresno. It's 2017: Do You Know Where Your New Audience Is?
You want to reach millennials, but don't know how? Step one: Stop worrying about calling them "millennials," and talk to the people who make a living finding these young audiences where they live — online, on their phones and in their social networks. We've got experts who have built media companies at scale by catering to young audiences. Come hear from them — and tell them what works for you, too. Facilitators: Philippe von Borries, co-CEO, Refinery29, and Stephanie McMahon, chief brand officer, WWE. The Power of Premium in Today's Media Mix
Few moments in advertising's history have required a greater focus on quality over quantity than now. Because the world is distracted by headlines churned out by fake news sites, delivered by technology that sacrifices relevance for speed, marketers' desire for high-value inventory that's rich with interactive experiences has never demanded a higher premium. Marketing chiefs witnessing this moment of transformation are enduring a more complex set of challenges, but the ultimate question remains the same: How to capture an audience's attention. This panel will demystify how they have approached this timely issue. Facilitator: Nikao Yang, SVP, Global Marketing & Business Development, AdColony.
While we've added something new this year, we're also sticking with what works: Our signature onstage interviews. Kara Swisher, Walt Mossberg and I will be putting industry leaders like Apple media boss Eddy Cue, Facebook's head of partnerships Dan Rose and Stratechery analyst Ben Thompson — to name just a few — in the hot seat.
And offstage, you'll have plenty of time to connect with the smart, savvy media and tech executives who join us every year at Code Media — the people who can help you move your company and your career forward.
Join us in California at The Ritz-Carlton, Laguna Niguel. Time is running out to reserve your spot, so register today. See you there!
Peter Kafka |
